Butterfield & Robinson is a Canadian tour operator that does some lovely trips, with an emphasis on bicycling, hiking or riding horse- or camelback. They believe in getting you out of the car and into the life of your destination. They do it with class and style, and the price tag reflects that.
Just about every travel company on earth is offering a “Stimulus Package” right now, but B&R’s has a twist: Here’s what they say:
“The special offer invites B&R travellers to pay 80% of the trip price in advance of their departure, with the balance to be charged two weeks following their return. However, the final charge will be reduced or waived for any client who determines the experience not to have been worth the full price tag.” For any reason, the company added.
This is the sort of human experiment that I love. Will people say, “Hey, I’ll take the trip and come up with some complaint or other”? Does B&R anticipate that? Is this simply a 20% discount dressed up in a cuter outfit?
Then I thought: B&R appeals to a nice demographic. It’s not mass market. Maybe its customers are above behaving like weasels, and when it comes to the moment of truth, they’ll admit they had a fabulous time.
We shall see. B&R has promised to share the results.
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